Retail intelligence starts with people
We bridge the data gap between online and in-store retail — giving brick-and-mortar stores the same shopper analytics intelligence that eCommerce has always had.
Our Story
From a data gap to a global platform
VisionR was born from a simple observation: brick-and-mortar retailers were flying blind. eCommerce merchants knew everything about their customers — where they clicked, what they browsed, and why they left. Physical stores, meanwhile, knew almost nothing.
Founded in 2017, we set out to close that gap by building The Scout© — an AI-powered camera that turns everyday shopper behaviour into the kind of real-time intelligence that actually moves revenue.
The Scout© captures what happens inside your store — who visits, how they move, what they engage with, and whether they buy — and surfaces it as clear, actionable data your team can use immediately.
Today, global brands across grocery, fashion, furniture, pet, electronics, and QSR use VisionR across multiple markets — giving their store teams the same data advantage that eCommerce has always had.
Founded in Dublin
Shane O'Sullivan and Oran Mulvey identify the in-store data gap and begin prototyping The Scout© — an AI camera built to give physical retail what eCommerce already had.
2017
First live deployment
VisionR goes live in its first retail environment, proving the AI model works at scale in a real store, with real shoppers.
2018
Expanding across retail verticals
From fashion into grocery, pet, furniture, electronics, hardware, and QSR — VisionR scales across five distinct retail sectors.
2020
ISO 9001 & ISO 27001 certified
VisionR achieves dual ISO certification — meeting the highest standards for quality management and data security trusted by enterprise retailers worldwide.
2022
100 million shoppers analysed
VisionR crosses the 100M shopper milestone — surveying over 250,000 shoppers every week across global markets.
2024
Expanding into new markets
VisionR opens offices in London and New York, bringing real-time in-store analytics to retailers across the UK and US.
2025
Trusted by global brands
From high street to global retail — VisionR is now embedded in some of the world's most recognisable stores.
2026
Mission
Personalise offline shopping globally by making retail reactive
We believe every shopper deserves a relevant, personalised experience — whether they're buying online or walking into a store. That gap has existed too long.
Vision
Stores, prices, and products adapting in real time to your customers.
Our vision is a world where physical retail is as intelligent and responsive as the best eCommerce experience — completely relevant to each customer, everywhere.
How we work every day
Opinionated
We strongly believe in the future of retail technology. We value every perspective and make decisions with conviction — because great products require a point of view.
Innovative
We're always looking for better ways to improve our products and processes. No idea is too small. We want everyone on the team to feel ownership over what we build.
Passionate
We're passionate about what we do and we believe in working together to achieve our goals. The energy we bring to our work is what sets the pace for the entire industry.
Creators, designers
& world-class problem solvers
A small team doing big things in retail technology — based in Dublin, working globally.
Shane O'Sullivan
Co-founder
Oran Mulvey
Co-founder
Robert Lucey
Technology Lead
Keith Monaghan
Strategic Retail Advisor
Cameron Furmidge
Data & Insights Lead
Brendan Sherman
Technical Onboarding
Elizabeth-Anne Cooling
Office Manager
Mark Dunne
Software Engineer
Gareth Stoyle
Software Engineer
Farouq Ayofe
Frontend Engineer
Carlo Motteran
Technical Support Specialist
Dermot Berkey
Board Member (Delta Partners)
Vincent Nolan
Board Member
Ellen Pinschmidt
Board Member (Middle Game Ventures)
David Ryan
Board Member
The store that knows more, wins more!
VisionR captures what happens inside your stores — who visits, how they move, and what makes them buy. Turn that data into decisions that grow your revenue, every day.
